List Your Running Club.Get Found by Runners, Google, and AI.
Add your run club to Run Frens and publish a public, search-indexed page. Reach local runners, appear in Google and Bing, get cited by ChatGPT and Perplexity, and show up in the worldwide club directory — not only city pages.
No listing fee. Sign up, add your club, and your public page is created automatically.
Why club organizers list on Run Frens
A Strava club or Instagram bio does not give you an indexable web page. Run Frens does — plus a directory of people already looking for a group to run with.
How listing your club works
From signup to a live, crawlable club page in three steps.
- 1
Sign up free
Create a Run Frens account in under a minute. Club captains and run leaders use the same free signup.
- 2
Add your club
Name, city, who you welcome, meeting days, pace, photos, and social links. Public by default so search engines can list you.
- 3
Go live on search
Your club page publishes instantly, enters sitemap.xml, and appears in the worldwide directory and your city page.
Automatically listed for search engines — not only city pages
City pages help people browsing “running clubs in London”. Your own club page helps people searching your club name, your neighborhood, or an AI assistant asking for a local group. Run Frens publishes both.
runfrens.com/clubs/club-name-city-country-[id] is a dedicated, canonical page with your name, location, description, photos, and SportsClub schema. That is the page Google and AI tools can rank for your brand.Listed vs. unlisted clubs
| Capability | Listed on Run Frens | Instagram / Strava only |
|---|---|---|
| Google-indexable club page | Yes — unique URL + schema | Rarely; social profiles are weak for club SEO |
| AI assistant citations | Structured data + llms.txt | Inconsistent |
| Worldwide club directory | Included automatically | No |
| City running-club hubs | Matched by location | No |
| Join + group-run tools | Built in | DMs and stories |
| Cost | Free | Free, but not built for search |
Running club listing FAQ
How do I list my running club on Run Frens?
Click Add Your Club, create a free Run Frens account, then fill in your club name, city, schedule, pace, and photos. Your public club page goes live immediately and is added to the Run Frens sitemap so Google, Bing, and AI search engines can discover it.
Is it free to add a running club to Run Frens?
Yes. Listing a running club on Run Frens is free. You get a public, search-indexed club page, a place in the worldwide club directory, and inclusion on matching city pages with no listing fee.
Will my running club show up on Google?
Every public club receives a unique, keyword-rich URL such as runfrens.com/clubs/club-name-city-country-[id] with SportsClub structured data, Open Graph tags, and sitemap inclusion. Search engines and AI crawlers can index that page directly — not only the city hub pages — so people searching for your club name or “running club in [city]” can find you.
Does listing help with AI search like ChatGPT, Perplexity, and Google AI Overviews?
Yes. Run Frens publishes machine-readable club data (JSON-LD SportsClub schema), an llms.txt file for AI assistants, and crawlable HTML club pages. That makes it easier for ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews to cite your club when runners ask where to run nearby.
Will my club appear only on city pages?
No. Your club is listed in three discoverable places: your own club page (best for branded Google searches), the global running club directory at /clubs, and the city page for your location. Search engines can rank the club page itself, not just the city hub.
How long does it take for my club to appear in search results?
Your club page is live the moment you publish. It is included in sitemap.xml for Google, Bing, and other crawlers. Indexing speed depends on each search engine, but public structured data and sitemap inclusion give crawlers everything they need to list the page.
What details should I add so my club ranks better?
Use your real club name, city, a clear description of who you are (beginner, marathon, trail, social), meeting days and time, average pace, photos, and website or Instagram links. Specific local details help both search engines and runners understand your group.
Can informal or new running groups list a club?
Yes. You do not need to be a registered nonprofit or have hundreds of members. Weekend run crews, corporate groups, couch-to-5K clubs, and marathon training groups can all add a free listing.
Can I organize group runs after I list my club?
Yes. Club owners can publish upcoming runs so members and local runners can join. Group runs also create additional indexable pages that help people find your community.
Ready to put your club on the map?
Sign up, add your club, and publish a public page that search engines and AI tools can list. It is free for informal crews, marathon groups, and established clubs.